Take this quiz to assess where you are on your ABM journey and map out some next steps.
Where are you on the ABM roadmap?
Who in your organization is aligned to an ABM approach?
Just us marketers for now
Marketing and some sales team members
Everyone: Executive leadership, marketing, sales and operations
What is your marketing team’s role in ABM?
We lead the efforts and pull sales in when needed
It’s a true collaboration between marketing and sales
Everything - all facets are developed and executed by marketing
How does your team go about selecting the target accounts?
Aligning corporate business objectives to an Ideal Customer Profile, supplemented with Predictive Intelligence
Based on marketing priorities
Based on sales team priorities
What does your ABM technology stack look like?
We are piloting ABM-specific technology or leveraging partner technology
We have a sophisticated ABM tech stack
We just use our CRM and basic media targeting
What % of total marketing budget is spent on ABM?
No defined budget or < 5%
5% - 15%
> 15%
What will ABM look like for your organization this year?
Beating our initial performance benchmarks
Getting people excited about it
Developing an ABM Center of Excellence
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